Vision Statement: The Green Book Institute envisions a world where businesses of all sizes and backgrounds have equity and access to the global tourism economy.

Mission Statement: The mission of the Green Book Institute is to preserve and promote the historical significance of The Negro Motorist Green Book while fostering inclusive, sustainable cultural tourism from around the globe.

We aim to empower diverse communities, support BIPOC-owned businesses, and create economic opportunities by connecting travelers to culturally rich and historically significant destinations.